Analytics

A composite 0–100% score measuring how often engines recommend you on prompts that don’t name your brand. Learn more about Visibility Scores & GEO Optimizations.

Your brand citations divided by every citation returned on unbranded prompts — not only the competitors you track. Learn more about SoV Benchmarks.

How often engines cite you on the prompts that do name your brand. This answers whether engines know who you are — a different question from whether they recommend you, which is why it has its own card rather than being averaged into Visibility.

Switches which half of your prompt set the metrics describe. Defaults to Unbranded, because a prompt naming your brand can only tell you whether an engine recognizes a name it was handed. The same switch sits on the Prompts tab, and All promptsis the whole project — the count Projects and Export show.

A trend chart plotting your visibility score over time against your competitor average. Use this to detect whether a content or product change moved your citation rate. “vs prior period” deltas appear once four weekly runs exist; before that the engines’ own reshuffling is most of the movement, so none is shown.

Shows how many unique domains each engine cited across your tracked prompts. Because the same domain can be cited by several engines, these percentages can add up to more than 100% — that’s expected. Counts are unique domains per engine, not raw citation counts. Prompt coverage is out of the prompts that engine was asked: local prompts run on ChatGPT and Gemini only, so Claude and Perplexity are scored on the national prompts alone rather than shown as 0 of everything.

A centerpiece card showing citation gains (newly cited prompts), losses (no longer cited prompts), and competitor moves (prompts where you were cited last run and a tracked competitor now has more citations than you; a competitor going from zero to a single citation is ignored as noise) compared to the previous run. Changes are reported from the fourth weekly run; until then the card says how many runs are in.

Identifies your top 5 highest-leverage opportunities: prompts where a competitor is cited but your brand is missing, sorted by traffic risk and missing engines, guiding where to focus optimization efforts first.

Measures domain citation stability and churn week-over-week. High volatility indicates that search results are fluid and citation gains might be harder to sustain without further optimization. Learn how to stabilize Volatility.

Filter your prompts list by text search, topic category folder, and active search engine to drill down into specific conversational themes.

Instantly filter prompts using status tabs synced to the URL search parameter: All, Cited, Gap, Competitor Gap (specifically isolating prompts where competitors are cited but your brand is not), and Crawled-Not-Cited. The Unbranded / Branded / All prompts switch above them decides which prompts the counts describe; on the default, Unbranded, the prompts that name your brand are not in the list.

Toggle between the standard folders view and a comprehensive prompt × engine coverage matrix. The matrix maps citation states: brand cited (filled blue), competitor gap (error red), other cited (neutral dot), or absent (dash).

Select any prompt to open a multi-section panel containing:

• Verdict Header: Shows coverage summary ("Cited on X of N engines"), the top competitor gap, and a historical sparkline with WoW delta.
• Diagnosis: Flags if the engine fetched your page but chose not to cite it ("AI fetched your page but didn't cite it") and shows a side-by-side SEO feature comparison vs. the top competitor.
• Evidence: Share of voice details, universal citations tier mapping, and raw source text snippets.
• Actions: Practical AEO checklist recommendations and an option to generate custom content briefs.
• Offers: Rate sheets or competitive pricing lists if applicable.

Three-column diagnostic panel comparing traditional Google rankings with AI citation presence. Highlights pages with high organic search visibility that AI engines skip, niche domains that perform well only in AI citations, and strong performers in both channels.

Identifies typosquatting or competitor subdomains capturing citation traffic using root domain similarity detection (Levenshtein distance ≤ 2), alerting you with amber warnings.

Aggregates page-feature patterns (FAQ schemas, word counts, semantic elements) across all cited URLs to show what content formats AI engines favor in this project.

Click “Generate Brief” on any gap prompt. Cite AI reviews the prompt context and creates a structured content outline, recommended claims, and source evidence to help optimize your target pages. Read how to leverage Content Briefs.

Ranks tracked competitor domains by citation counts, total prompt coverage, and engine spread to help you pinpoint which competitor is winning category share.

An engine coverage matrix comparing domain visibility percentages across ChatGPT, Gemini, Claude, and Perplexity, helping you identify engine-specific search performance gaps.

Compares technical page factors (word counts, layout types, semantic elements) of your pages against cited competitors to uncover competitive structural gaps.

Aggregates pricing, rates, and offer details returned by the conversational search engines for both you and your competitors, flagging where your brand offers are uncompetitive or missing.

The UI displays a recommendation banner if you have configured fewer than 4 competitors, warning that a small panel can skew competitive statistics and rankings.

Positioned by true bearing and distance from the center of your market, labeled with the real place it stands for. There is no basemap in this version — distance rings and a scale carry the geography.

Named here · answered but did not name you · not measured yet. The last is explicitly not a miss. Each pin also shows which engines answered, and carries the Google Maps position as a separate number.

The selector lists only prompts that actually span more than one point, so an ordinary local prompt sitting on the center does not appear as a one-pin map.

Clicking a pin lists the businesses Google ranked there, with review counts, and marks which one is yours.

Summarizes metrics (unique domains, total citations, prompt coverage percentage) separately for Gemini, ChatGPT, Claude, and Perplexity to identify search engine differences. “Cited you in 2 of 3 prompts it ran” counts only the prompts that engine was asked; an engine that is not run on local prompts is not scored against them.

Provides a detailed grid mapping cited domains against specific search engine coverage, allowing deep citation mapping without redundant sentiment statistics.

Analyzes how positive, neutral, or negative LLM responses are when citing your brand domain. Helps monitor whether mentions recommend your offerings or associate them with criticism.

Visualizes the sentiment distribution (positive/neutral/negative split) across the different search engines, pointing out where brand perception differs by engine.